THE CAMPAIGN

Magic The Gathering is one of the first collectable card games and has been immensely popular since its release in 1993 and as of February 2023, there are 50 million players. Whilst the physical cards are still widely used, it’s at its most accessible now having been converted to the digital side of gaming.

Teaming up with Craftsman+ we wanted to create a series of world wide campaigns to celebrate the newest content drop for the digital game played across multiple platforms.

Across the year’s campaign, there were 4 separate videos made covering various characters within the game. This is a detailed look at the multiple campaigns.

‎‎‎‎‎THE MESSAGE

We wanted to showcase the latest content available for the new casual players and fierce competitive gamers. A key factor for us was to show off an immersive gameplay experience, amazing new content, next level graphics and encourage the community of old & new Magic players to come together and conquer the newest challenges Magic has to offer!

VIDEO STORYBOARD

Before animating we use a storyboard for the blueprint of the video, ensuring we have a clear and concise message before working our magic in animation.

With the focus on enticing new players with engaging content and gameplay systems, as well giving something new for those already familiar with MTG, we tried to highlight the most exciting parts of ‘New Capenna’ Magics newest chapter.

Our job was to convey these messages into a feeling of excitement, nostalgia & fantasy using animation & editing. More specifically creating visually stimulating transitions, showing the versatility of gameplay.

ANIMATION

Once we have established the message, we then work with the storyboards to begin animating this into a visual story. Showing how inherent to magic the whole gameplay is, was something we needed to incorporate with every part of the process.

FINAL RESULT

SOCIAL VERSIONING

We wanted to share our excitement for the newest release of MTG so we made a variety of video sizes including Youtube, TikTok & Meta and in multiple languages including so we could spread the message as widely as possible!

BUT WAIT, THERE’S MORE

This job for Magic The Gathering Arena Mobile was a ‘Magical’ expierence to make and it wasn’t the first we’ve worked on with Craftsman+ in fact we returned frequently to share the news of each of the new updates to Magic the Gatherings amazing mobile game.

THANK YOU!